- by Cece Scott
ROTH AND RAMBERG: WOODWORKERS ALONG THE SALISH SEA
Dale Roth and Michele Ramberg (R&R) are photography partners. Roth, based in Vancouver, and Ramberg, situated in Calgary, founded their company in 1993, with a mission to evolve their craft and grow a portfolio that embraces diverse genres of photography, challenging their creativity and ability. “We founded our company with the loose business plan of ‘work hard and have fun doing it,’ and the rest would take care of itself,” Ramberg says. “After 25 years in business, these are still our goals, with the addition of creating trust in our ability and our brand.” One of this photo team’s key proficiencies centres on portraits, shooting everyday people with an intimate, natural, and expressive approach. They seek interesting subjects who do not fit into the mainstream mould. “It’s hard to explain “interesting,” but it is something about appearance (young and vibrant, old with great character, attractive, tattooed), or a demeanour and confidence that attracts us,” Roth says. “As far as capturing spirit, I guess what makes us good at it comes from years of photographing people. Eventually most subjects relax while we shoot and feel confident and comfortable, or even vulnerable at times. That movement of honesty usually leans to the best photo. In the end, we want our subjects to forget they are being photographed,” Ramberg adds.
“WHAT CANADA OFFERS BESIDES BEAUTY IS A GENUINENESS OF THE PEOPLE.” —MICHELE RAMBERG